Hard concern, “What is SEO?”. As with basically all internet-related terms, notions and concepts, that of “SEO” does not have an unique meaning and it is a blurry principle in many people’s mind.
Still, what is SEO? Since there is no ultimate, fully comprehensible definition for “SEO”, the only way to go is to take a look at several meanings and attempt to combine them in order to have the ideal point of view.
Wikipedia: “Search engine optimization (SEO) is a set of approaches focused on improving the exposure of a website in online search engine listings. The term likewise refers to an industry of experts that perform optimization tasks on behalf of client sites.”
Fakezilla: “The modifications that are made to the content and code of a website in order to increase its rankings in the results pages of online search engine and directory sites. These modifications may involve rewriting body copy, altering Title or Meta tags, elimination of Frames or Flash content, and the seeking of incoming links.”
The Web Search Workshop: “The term utilized to explain the marketing strategy of preparing a website to improve its opportunities of being ranked in the top outcomes of a search engine as soon as a relevant search is undertaken. A number of aspects are essential when enhancing a website, including the material and structure of the website’s copy and page design, the HTML meta-tags and the submission procedure.”
There are also 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (in fact standards offered by search engines). Black hat SEOs are those that push the limit of SEOs and utilize some questionable or forbidden strategies (according to the guidelines).
Site NOVA: “acronym for search engine optimization. This is the procedure of making a site ‘search-engine-friendly. Search engine optimization is mainly utilized to increase rankings in SERPs, and efficient SEO can increase the potential of your site and generate more traffic.”
Thousands more definitions are available, nearly as many “SEO expert’s” you will discover online (” The Guru Problem” is really the title of another post to be published soon).
As you can see, no meaning resembles another, but they all tend to converge to a certain common understanding.
There are many strategies and tools used to accomplish SEO objectives, and they ought to NOT be included within a meaning.
Because it is not correct to specify an idea through its tools, here is a meaning I have actually developed after long considerations. The suggestion is to specify SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the procedure of optimizing and tuning a website and gaining online awareness for it, in order to provide targeted visitors and ensure high conversion rates.
When done properly, SEO activities must:
– make online search engine crawl the website;
– make online search engine index the site;
– guarantee a high ranking amongst SERPs (Search Engine Results Pages) for provided keywords;
– accomplish a high page rank;
– drive targeted traffic;
– achieve high conversion rates amongst the site’s visitors.
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There are likewise two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (in fact standards supplied by search engines). Black hat SEOs are those that push the limit of SEOs and use some questionable or restricted methods (according to the guidelines). These black hat SEO methods are likewise frequently understood as spam.”
Search engine optimization is primarily utilized to increase rankings in SERPs, and efficient SEO can increase the capacity of your site and bring in more traffic.”